Released on: July 17, 2008, 10:20 pm

Press Release Author: Vipann Kumarr

Industry: Internet & Online

Press Release Summary: Google Adsense is a structured way to earn good money out of
what Google makes from its advertisers on Adwords. The way it works is that
advertisers pay top dollar to get their ads listed on Google. Google gets paid on
every click that happens on the ad. By distributing the ads on your website and
mine, they stand to gain more exposure, regain advertising funds quicker and also
pay us good money!

Press Release Body: Google Adsense is a structured way to earn good money out of
what Google makes from its advertisers on Adwords. The way it works is that
advertisers pay top dollar to get their ads listed on Google. Google gets paid on
every click that happens on the ad. By distributing the ads on your website and
mine, they stand to gain more exposure, regain advertising funds quicker and also
pay us good money!
Why you benefit?
The reason Adsense has become so popular is because it allows websites like ours to
earn good money from the commissions Google receives from advertisers. By just
placing a couple of ads on the site, you can earn a good commission percentage.
However, there are certain drawbacks that an Adsense program has.
What it can do for your site
One good thing about Adsense is its immediate ability to boost your page ranking and
popularity on search engines. That way you tend to receive a lot of traffic to your
affiliate site. Also, people with affiliate programs on their site can actually look
at Adsense as an alternate way of supplementing their income. Adsense lets you
monitor which ads are performing and earning you most income. They do this by
placing some JavaScript code into your site which monitors the performance. Most of
the time the traffic that comes to your site will most likely not find what they are
looking for, on your site alone. That\'s where Adsense helps you. Even if customers
don\'t find what they\'re looking for on your site, they can still visit the ads
sponsored by Adsense and help provide you additional income. It basically provides
you an alternate path to earn money online.
The context
In order to make your Adsense program most profitable as part of your affiliate
program, you need to ensure you have contextual and relevant ads placed on your
site. Else it defeats the very purpose. You want customers to click on these ads if
they don\'t find something on your site. Hence it needs to be closely related to your
website theme and your own products. Most contextual ads are characterized by lots
of clicks but poor conversion rates. So make sure to test these ads out before
placing them on your site. Pros and cons Both affiliate marketing and Goggle's
Adsense have their own pitfalls and benefits. Here we explain the pros and cons of
each.
Google Adsense:
Pros:
- Good for informational sites which do not have associated affiliate products to sell
- It allows you to create a content page without worrying about updating the content
- Very scalable. Adsense sites are low maintenance which make these good for the
upkeep of multiple sites.
Cons:
- Not a good income generator when considering long term opportunities. It\'s because
mailing lists are best for building customer relations. In Adsense you aren\'t asking
for a subscription, instead just asking customers to click on ads.
- Search engine dependency. Adsense sites predominantly depend on the search engines
to divert traffic. Hence if by chance an algorithm changes on a search engine, you
risk losing a lot of income and traffic in the process.
Affiliate marketing:
Pros:
- More long term in nature which allows you to build on assets and customer relations
- Main focus is on creating and building email lists since they are the backbone for
all promotional efforts
- Allows you to focus on a niche segment you like. This is unlike an Adsense program
which tends to focus on only high paying keywords.
Cons:
- Involves the use and skill over persuasive tactics in order to coax customers to
visit the site and buy products. For novices, this can be a difficult aspect.
- Every site needs plenty of effort. You need to spend time in creating product
reviews, email list creation as well as web content creation - which can take up
considerable time.
Balance it out
Both Adsense as well as affiliate marketing have their own advantages and
disadvantages. Therefore, the best approach would be to balance the two to maximize
your income potential online. You could have content on your site which you are
interested in , while combining it with Adsense revenues.

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